Bencivenga's #1 Copywriting Lesson

copywriting Jun 27, 2022

I’m gonna share the #1 copywriting lesson I learned from Gary Bencivenga - one of the all-time great copywriters.

It’s stuck with me my entire career…

Because it’s that powerful.

I’m gonna teach it to you through a story.

You see, copywriting is a lot like fishing.

When you write a piece of sales copy, you’re trying to get a bunch of people to read your words and take an action.

When you're fishing, you're trying to get a bunch of fish to bite your hook.

Here’s the problem.

Say there’s a fisherman named John.

John's like any old typical fisherman.

He walks down to the lake with his fishing pole and his tackle box, and he’s all excited to catch some fish.

So he sets up at his favorite spot under this big old willow tree…

Picks his lucky lure that is super flashy and that he thinks will attract the most fish attention…

Baits his hook, casts his line, and waits.

Believe it or not, the way John fishes is the same way...

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The #1 Lesson in Copywriting

copywriting Jun 24, 2022

WANT MORE FREE SHIT THAT’LL MAKE YOU MORE MONEY?!???

Watch this video I made on the #1 lesson (AND the #1 mistake I see) in copywriting.

When copywriters enter “Ning world,” they focus on 3 pillars to start:

Copywriting - the technical skill of selling through the written word

Clients - how to get clients who pay you the big moneys (and who you like working with)

Mindset - how to not freak out and have mental breakdowns while you’re doing all this (don’t worry, everybody gets them)

Master all 3 pillars, and your income will skyrocket.

Beyond that, if you hit the $30k-$40k a month range, you need NEW skill sets on top of all of that to go even higher. Skills like:

Offer creation
Hiring / delegation
Business operations
Managing a team
Money management

These are skills I’M still working on mastering.

But hey, I’m getting ahead of myself.

I want to ease you into “Ning world”...

Not slam your face into it.

So let me start by sharing the...

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1 tip to land a high-paying copywriting client

copywriting Jun 22, 2022

Hooooooooooooo weee. This one’s a HOT topic for sure.

Every copywriter asks:

How do I get clients? How do I land a client? I’m sending 30 million messages out to prospects and getting ZERO responses. There’s 5 million other copywriters applying for these jobs / gigs. How do I stand out?

There’s a lot to unpack here.

But if you want to get started learning how to actually land high-paying copy gigs, watch this video (it’s just the tip of the iceberg):

FREE training on how to get clients.

Here’s the thing.

If you can’t get clients right now, you’ve got one of 2 problems:

Your skill level isn’t high enough. (Your samples aren’t strong enough, and you need to level up your copywriting before your writing commands attention and income from clients.)

Or…

You don’t know how to talk to clients to close a deal.

I get like 5 Facebook messages a day from copywriters looking for work.

But very rarely are they well thought...

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