zero copywriting experience? do THIS when writing your resume

Uncategorized Jan 12, 2023

Most of my students have ZERO copywriting experience.

This creates a problem:

What do they write in their resume when applying for jobs? 

There are solid job opportunities on sites like Indeed and Monster… but they ask for a resume. 

Or what about Upwork? 

They have to write their profile in a way that makes them look attractive to clients.

Chances are you have the same problem.

So what do you do? 

For starters, it doesn’t matter if you have no experience.

There’s no university teaching copywriting. In fact, the world’s best copywriters are self-taught. 

If an employer gets turned off because you don’t have a degree in Marketing, Communications, Creative Writing, or whatevs.

This is THEIR problem. Not yours. 

With this out of the way, there’s a cool exercise I do with students, called “listing your assets.”

Unless you were born yesterday, you have SOME kind of professional experience.

So what I want you to do is write down everything you have done as a professional… and link it back to copywriting.

Here are a few examples:

For 5 years, I worked as a salesman at XYZ company. This means I understand what pushes people off the fence and make them buy. 

Before switching to copywriting, I owned an online hardware store and was writing the product descriptions myself. This means I learned how to make my copy perform… otherwise my family and I would starve. 

(when pitching your services to a health coach) I have never written copy in the past but I love learning about health and fitness and I’m constantly researching new trends and methods. This means I will always write about something new and exciting so we can hook your audience on your content.

By the way, did you catch the two magical words I used in all the examples?

Here they are:

“This means”

I call those words MAGICAL because they magically translate your previous experience into stuff that’s relevant to copywriting. 

People won’t be bothered to connect the dots. You have to do it for them. 

But when you do, they are more likely to give you a shot.

Now full disclosure:

Translating your past experiences doesn’t always guarantee you will land a gig when competing against people who have ACTUAL copywriting experience. 

There’s not much you can do about that. 

This is how the world works.

But please don’t let this discourage you. 

After all, we all start somewhere.

And in fact, there are shortcuts that can help you land gigs even with zero previous experience.

I reveal those shortcuts to my students…

And I’d love to do so with you.

If you’re interested, all you need to do is go to my Instagram and DM me the word "client".

I’ll then follow up with the deets.


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