Nightmare story VSL leads suck - there, I said it

Uncategorized May 22, 2024

Hey Copy Gangsta, 

We just launched another VSL here at PaleoHacks for a product called the 21 Day Blood Sugar Reboot…

Looks like another huge winner. 

That makes 3 winning VSLs in a row so far for me since we switched from cookbooks to VSLs.  

And I wanna just come right out and say… 

I think nightmare stories are lazy copywriting.  

I really want to share all the split tests, lead tests, and email creative tests from these 3 VSL wins for you here… 

But unfortunately, I am going to wait on that for a few months.  

I believe our team has a leg up on the rest of the health industry right now, and I want to keep our top secrets close to the heart.  

Here’s what I will share: 

If you want to keep an eye on the PaleoHacks email list and Mike Geary’s Nutrition Watchdog email lists… 

You can do your own “business espionage” on these VSLs.  


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How do you feel (emotionally) when you think about m0ney?

Uncategorized May 15, 2024

How To Attract More Wealth In Your Copywriting Career

By Changing Your Energetic Relationship To M0ney

How do you feel when you think about money?

For the longest time, my primary emotion was fear, anxiety, and worry. 

I would feel a wave of fear every time I looked at my bank account and saw the number dropping (even when there was plenty in there). 

I would be afraid that I would run out of money…

Even though I’ve been broke before and nothing happened - I was fine. 

Happy, even. 

But suddenly, once I started making m0ney, I would be afraid that I would lose it all… 

Even when there was no such evidence to support that belief. 

I knew it was an irrational fear. 

And I knew it came from my mom, who grew up in poor rural China during the cultural revolution. 

Their family celebrated birthdays by eating a single egg…

And she had never tasted chocolate until she was in her 20s. 

As a result, she had a scarcity...

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“Every time I think about clients, I get a wave of anxiety”

Uncategorized May 08, 2024

Why Having The Right Mindset Is 

KEY To Landing Copywriting Clients

“I've been doing copywriting for 2 years but every time I think about reaching out to clients, I get a wave of anxiety.”

Ah yes. 

Last week inside my coaching program, we did our first mindset session…

And the students were blown away.

One student had spent thousands on copywriting courses…

But was STUCK because he couldn’t reach out to clients. 

So I did a live session with him where we talked to his inner child…

Turns out the anxiety was rooted in his childhood. 

We did a visualization…

Did a re-wiring of beliefs…

And installed some new beliefs, expecting POSITIVE responses from clients instead of negative responses. 

It was something the other copywriters hadn’t seen before. 

This was their reaction:

I’m curious…

Do you believe your mindset is holding you back in your copywriting career?

Or do you believe...

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How my wife has helped me in my copywriting career

Uncategorized May 01, 2024

How My Wife Helped Me Level Up

My Copywriting Game More Than Courses Or Coaching

Out of all the biggest levers you can pull to improve your copywriting, make more m0ney, or improve your business…

Nobody talks about the romantic partner you choose. 

Today is my wedding anniversary with my wife. 

We’re having a little spa and restaurant day. 

But I want to share a bit about this in depth. 

Her name is Angel. 

And I truly do think she’s my secret weapon when it comes to my copywriting career. 


Consider this:

I once saw a wealthy business man go through a divorce that cost him over $1 million dollars between his ex-wife taking half of everything he owned…

And the lawyer fees. 

Forget picking the right software…

Choosing the right products to launch…

Or figuring out how to land big clients. 

This one decision - the romantic partner you choose - can bankrupt your business overnight. 

OR they can help...

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Great copywriting is built on great offers… is built on great MATH

Uncategorized Apr 24, 2024

Many years ago, I wrote an article that went viral about how great copywriting needs to be built on a great offer to have a successful promotion. 

If your offer sucks, it doesn’t matter how good the copy is…

It won’t sell. 

If your offer is AMAZING, you can write crappy copy…

It will still sell. 

Here’s one thing that most copywriters, marketers, and business owners miss…

There’s 1 layer deeper…

And that’s the MATH the offer is built on. 

I recently had this realization. 

Let me explain. 

Right now at PaleoHacks, we are essentially only working on health supplement VSL projects. 

We’ve kind of left cookbooks in the past. 


Let’s take a look at the math behind both types of funnels. 

For a winning cookbook funnel, you’ll have a front end AOV of about $30. 

We’ll be able to acquire customers. 

And if we send it to our email list, we’ll make...

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ChatGPT is EFFING copywriters over (here’s how to stay safe)

Uncategorized Apr 17, 2024

Oooohhhhhh boy…

The question I got asked on the FIRST day inside my 8 week coaching program?

“What do you think about AI?”

Here’s my answer. 

ChatGPT has turned the copywriting industry into a giant space needle…

With an infinite saucer base. 

Let me explain. 

There’s a sea of copywriters who cannot write better than chatGPT. 

Essentially, an infinite number. 

That’s the saucer base I’m talking about. 

If you cannot write better than chatGPT, I am sorry…

But you’re screwed. 

UNLESS - you up your game. 

No, I’m not here to sell you an AI copy product. 

I am here to simply share my thoughts on this hot topic with you. 

I’ve done a LOT of copywriter hiring in the past 6 months…

I’m well-connected with the top business owners and top copywriters. 

Here’s what I see…

ChatGPT is a better copywriter than 85% of the market...

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#1 Copywriting lesson I learned from Chris Stapleton concert

Uncategorized Apr 10, 2024

Yo, Copy Gangsta, it’s Ning! 

Today’s lesson:  

To master the skill of copywriting (and earn all the riches)…  

You need to learn layers of writing micro-skills that compound on top of one another.  

This lightbulb moment came to me when I was at a Chris Stapleton concert 4 weeks ago.  

My wife and I were at his concert in Petco Park in San Diego.  

She had gotten me front-section tickets because she knew Chris Stapleton is one of my all-time favorite musicians.  

He’s got a country voice raised in Nashville, Tennessee that is pure bliss to listen to.  

Anyway - 2 other country bands opened for him.  

They were fine, enjoyable.  

But when Chris came on… 

It was really apparent there was a HUGE, massive skill gap.  

His music wasn’t 2X or 3X better… 

In my eyes, it was a 20X or 50X difference in musicianship.  


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4+1 email frameworks copywriting clients DESPERATELY need

Uncategorized Jan 19, 2023

Common question I get from people is:

I understand that emails are a great way to get started with copywriting but what should I actually write? It feels as if every business uses a different style so I get overwhelmed and confused

What works the best when teaching email is to show frameworks clients use in their business. 

This way, students not only learn what’s effective…

They are also more confident when they pitch their services…

Because clients DESPERATELY need emails that follow the proven frameworks. 

With that said, let’s the frameworks, shall we?

(Hat tip to Justin Goff who outlined and popularized them)


  • Contrarian 


State something that goes against the grain.

If you're in weight loss, you tell people to stop eating salads.

If you’re in Facebook ads, you tell people to write ads that might trigger the algo.

If you're in copywriting, you tell people to fix their mindset before investing in another course or...

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ignoring THIS will make your next copy piece bomb

Uncategorized Jan 18, 2023

Many moons ago, the great Eugene Schwartz blessed us with the idea of awareness. 

In simple words...

How much do your prospects know about the problem you solve? 

Let's say you write a biz opp sales letter.

You start saying the economy is in tatters...

And that people need to make more moolah fast to keep up with their bills.

This is a sign you don't understand people's awareness levels.


Because EVERYONE feels it in their bones that the economy is in bad shape right now. 

When you educate people on a problem they are already aware of, you bore them. 

A stronger approach is to talk about your solution...

And why it's different from the other 9483258329 options out there. 

Let's see another example. 

I'm putting the final touches on my new course.

It will help copywriters score the clients, make the money, and live the life they deserve... by overcoming their mindset blocks. 

For this offer, I don't have to talk about the state of the...

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50-year-old secret for lean copy

Uncategorized Jan 17, 2023

Big problem I see with copy today is that it's bloated. 

Most copywriters took the old adage "the more you tell the more you sell" to heart. 

They fill their pages, ads, and emails with fluff thinking that people will read it and buy. 


The more you tell, the more you sell... provided you tell something INTERESTING. 

But if you pump words for volume's sake, that's bad. 

This is what brings me to today's lesson:

Go out in the interwebs and search for old-school newspaper ads. 

You want ads from back in the 1970's because that's when the copy OG's were the most active.

"Newspaper ads, Ning? Really? Isn't this copy there antiquated?" 

Yes, the copy is antiquated.

The markets in the 70s were less sophisticated.

But what I love about newspaper ads is how LEAN they were. 

Old-school guys didn't have the luxury of writing unlimited words like we do today. 

Word count was fixed.

If they wanted to write more, they had to buy more...

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