I love reading about old-school copywriters like Gary Halbert, Gary Bencivenga, and Eugene Schwartz.
Not just because their copy was awesome...
...but because they all had a quality most copywriters today lack.
Lacking this quality keeps you stuck at $2,000-$3,000 months.
It has nothing to do with writing.
In fact, you can be a mediocre writer...
And still make $10,000/month or more with this.
Savvy business owners love copywriters who possess this quality.
Whenever you show that you have "it," you stand head and deltoids above people who write just copy.
What is this quality?
Being an offer strategist.
As I've said in the past, business owners always place you in a "bucket" when they talk to you. This bucket determines how much they'll pay you.
And if they view you as an offer strategist...
...they instantly put you in the "big bucks" bucket.
Because great copy can only take a business so far.
A so-so offer with great copy, will make a few sales
An irresistible offer with mediocre copy, will make more sales.
But an irresistible offer with great copy will add one or two zeroes to your client's monthly revenue...and they'll handsomely reward you.
Want more proof?
Here’s something I wrote a while back:
At the Utah mastermind at Mike Geary’s place, there were about 20 different business owners. The #1 thing they talked about (other than mushrooms)? Offers. That’s the number 1 thing that determines how much money your business does. What’s the right offer? How do I make an offer better? How do I make it absolutely irresistible?
Having said that…
How can you make an offer irresistible?
Lots of ways to skin the poor feline, here are a few ideas:
The list can go on and on.
But hopefully I gave you enough whole food for thought, my dear Top Gun.
Being an offer strategist and advising clients was the game-changer that catapulted my income.
It's a topic near and dear to my heart.
So I'll definitely talk in more detail about it in the future.
In the meantime, if you'd like help with your copywriting career?
Take a peek at my “Zero to $5K” coaching program.
Right now it's closed since we focus on helping current students crush it.
But we'll soon open.
So if you’d like to get notified when we do?