As a beginner, you should accept almost any copy gig available.
You will get exposure to multiple formats and niches...and eventually decide where to focus long-term.
But when you have a few projects under your belt?
There's one type of client you should go after and ignore all the rest.
Those clients will bless you with 5-figure months, 6-figure years, and financial freedom.
I'm talking about clients who use direct response (D.R.) marketing.
D.R. marketing makes people take a specific action such as signing up for an email list or buying products and services.
D.R. savvy companies are aggressive testers who figure out what works...
...and double down on it.
Over time, they make a lot of the green stuff while staying lean - aka, only hiring when it’s absolutely necessary.
And since they're lean, they can pay top dollar for copywriters.
How do you find those companies?
There are a few criteria to look for.
The first one is direct response verbiage on their websites and pages.
Think words such as:
If they use words like the above, chances are they are a D.R. company, or at least they appreciate D.R. principles.
Do they build an email list?
Email drives the majority of income in D.R. companies.
On their websites, they should be somehow trying to get your email address.
(An exception is companies who go after buyers, not prospects. Those companies will keep buyers' emails but won't give away a free resource or any other incentive to join their lists.)
When they get your email, they send promotions for products and services to help you further along your journey.
More specifically, they invite you to check out a sales page, watch a VSL, or sign up for a webinar.
The goal is for you to say “yes!” to offers that solve your problems.
Do those companies run ads on social media or have affiliates promoting their offers?
Social media and affiliates are the most common ways of driving traffic to pages and generating sales.
If they do nothing of the sort?
They're not growth-oriented or they're just starting out and don't have enough money for ads.
To recap, a true D.R. company will:
If a company does none of the above?
This means they don't appreciate direct response, probably don't make good money, and can't afford to pay you top dollar.
I understand that figuring out the above is overwhelming if you're a beginner.
That's why I share a gigantic list of D.R. companies with my "Zero to 5k" students.
This list has hundreds of companies that are hunting for quality copywriters 24/7.
Those companies are growth-hungry and desperately need all kinds of copy - emails, ads, advertorials, landing pages, long-form sales letters, upsells, webinar scripts, the whole shebang.
I also give you weekly copy feedback to ensure anything you write has a high chance of converting...
...so you can delight your clients...
...and live the copywriter’s life of freedom working from home, traveling, and getting paid while on vacation.
That's the good news.
The bad news is that "Zero to 5k" is closed right now
We'll definitely re-open sometime around fall.
Keep in mind that last time we sold out fast and I expect the same next time.
So if you don't want to miss out?