writing emails? I bet you butcher their l___c s_____n

Yo Copy Gangsta - it's Ning.

I've coached over 400 copywriters so far.

So check out my program, Zero To 5K.

"Huh? Ning, did you cut a few sentences here?"

Yeap.

I deliberately left an entire section out since I want your full attention for today's topic.

See, emails have 3 parts.

A beginning, a middle, and an end.

After coaching over 400 students, I noticed that most butcher the middle (also known as the logic skeleton)

The logic skeleton is what takes your reader from a state of intrigue to an "I gotta check this out now" state. 

Luckily nobody skips their logic skeleton as I did at the beginning...

But a lot of people make abrupt or clunky transitions to their CTA.

What's the fix?

For one, PRACTICE. 

I can share tons of tips, tricks, and principles with you. 

But if you don't sit your sweet buns down and write A LOT so you can internalize everything... you'll struggle. 

Already writing a lot?

You got two options.

Option number one is coaching. 

Nothing will improve your logic skeleton (and, frankly, any copy ingredient) faster than having someone who is ahead of the game critique your copy. 

They will spot bad habits and point them out. 

And provided you are not too sensitive and listen to feedback, you will grow by leaps and bounds. 

It's why Dan Ferrari gave me a shot when I was a newbie.

I wasn't the best at copywriting.

But I was working hard and BEGGED him for feedback. 

Dan saw me apply his feedback instantly and was impressed with me... enough to offer me my first job opportunity. 

But what if you don't have a coach?

Then option two is to create a short outline. 

Write a single sentence for each part of your email. 

When done, take a step back and ask yourself: 

Does this order make sense? 

Do I have to add or remove something?

There's something magical about reading an outline.

You can spot missing parts or clunky transitions much easier than when reading a piece of copy.

And yes...

Writing an outline means spending a lil extra time on a copy piece. 

Still, totally worth it.

It will make your logic skeleton stronger.

I did the same as a beginner. I was willing to do what nobody else was willing to do... and I grew faster than anyone else. 

So there you have it.

Email is still the fastest and easiest way to go from 0 to $5,000 as a copywriting newbie.

But writing attention grabbing subject lines and killer CTAs isn't enough.

You need to finetune your logic skeleton as well. 

Do so and your emails will convert higher than ever before.

And then clients will gladly throw lots of Benjamins your way.

Keep going, and keep writing, copy gangsta. 

Much love, and to your continued success,

- Ning

P.S. Did you enjoy this tip? Tips are cool but having a system that shows you how to pump high-converting copy effortlessly is waaay better. I believe my Zero To $5k video course is the system that will help you transform your copy and land clients who are a pleasure to work with.

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