When I opened my eyes, I was ravenous - I had gone more than 24 hours without food.
I was also exhausted and weak.
I felt… clearer somehow as well.
The memories of the previous night of horror floated back into my mind.
I turned to Angel, who was also waking up, and said, "That was insane… I don’t think I can do the second night. That wasn’t anything like shrooms."
We discussed our individual experiences.
Angel was apparently vomiting the entire night…
But also had beautiful visions of the jungle.
She met and talked to Mother Aya, a wizened old grandmother with dark, bark-like skin.
She saw how this medicine was invented.
If you didn’t know… ayahuasca is brewed from a vine from one plant and a leaf from a totally different plant.
Each ingredient on its own does nothing.
Yet somehow… at some point… a tribe in the Amazon figured out that if you brewed these two completely different plants together,...
I've been a professional copywriter for 7+ years and a copy coach to over 400 copywriters. Today I'm going to give you a complete seven step copywriting tutorial with formulas and examples. So you can write copy, even if you've never done it before.
Let's get started.
The first three steps are all research. If you try to sit down and write copy without doing any research, you're going to write crappy copy. So don't do that. Write good copy.
Let's start with step one.
Step one is a research step. Know your avatar. What that means is you have to know exactly who you're writing to. You're not writing to everybody. You're writing to one specific person with one specific problem.
So to get started, you have to think about the product or service you're selling and ask yourself…
I was confident as I sat down in a big “yurt-like” room for my first ayahuasca ceremony.
Maybe a little too confident.
I had fasted the entire day and my stomach was empty.
I had stuck to the “diet” that was given to me for the past 3 days - no sex, no red meat, healthy foods.
I had done everything I could to maximize the effect of the medicine I was about to receive.
My wife Angel and I had driven 7 hours from San Diego, California to Sedona, Arizona…
A town in the mountains adorned by red rock walls and mysterious “energy vortexes” according to the internet.
These energy vortexes are supposedly catalysts for great spiritual change.
At the time, I was already in the midst of great change.
I had been doing intensive psycho-therapy work for 2 years - sometimes for hours every day.
I had made huge, ground-breaking changes already to my finances and mental...
I’m gonna share the #1 copywriting lesson I learned from Gary Bencivenga - one of the all-time great copywriters.
It’s stuck with me my entire career…
Because it’s that powerful.
I’m gonna teach it to you through a story.
You see, copywriting is a lot like fishing.
When you write a piece of sales copy, you’re trying to get a bunch of people to read your words and take an action.
When you're fishing, you're trying to get a bunch of fish to bite your hook.
Here’s the problem.
Say there’s a fisherman named John.
John's like any old typical fisherman.
He walks down to the lake with his fishing pole and his tackle box, and he’s all excited to catch some fish.
So he sets up at his favorite spot under this big old willow tree…
Picks his lucky lure that is super flashy and that he thinks will attract the most fish attention…
Baits his hook, casts his line, and waits.
Believe it or not, the way John fishes is the same way...
WANT MORE FREE SHIT THAT’LL MAKE YOU MORE MONEY?!???
When copywriters enter “Ning world,” they focus on 3 pillars to start:
Copywriting - the technical skill of selling through the written word
Clients - how to get clients who pay you the big moneys (and who you like working with)
Mindset - how to not freak out and have mental breakdowns while you’re doing all this (don’t worry, everybody gets them)
Beyond that, if you hit the $30k-$40k a month range, you need NEW skill sets on top of all of that to go even higher. Skills like:
Hiring / delegation
Managing a team
These are skills I’M still working on mastering.
But hey, I’m getting ahead of myself.
I want to ease you into “Ning world”...
Not slam your face into it.
So let me start by sharing the...
Hooooooooooooo weee. This one’s a HOT topic for sure.
Every copywriter asks:
How do I get clients? How do I land a client? I’m sending 30 million messages out to prospects and getting ZERO responses. There’s 5 million other copywriters applying for these jobs / gigs. How do I stand out?
There’s a lot to unpack here.
But if you want to get started learning how to actually land high-paying copy gigs, watch this video (it’s just the tip of the iceberg):
Here’s the thing.
If you can’t get clients right now, you’ve got one of 2 problems:
Your skill level isn’t high enough. (Your samples aren’t strong enough, and you need to level up your copywriting before your writing commands attention and income from clients.)
You don’t know how to talk to clients to close a deal.
I get like 5 Facebook messages a day from copywriters looking for work.
But very rarely are they well thought...
Recently a young man came to me looking for help with a mindset block around imposter syndrome.
I LOVE helping people with this shit.
Funny story: this person (no lie) made $12.5 MILLION in a single deal in 2020 by taking advantage of an opportunity during the pandemic…
And then felt "lost and confused" for a year straight.
They had an internal script that was driving their money-making…
It was all about proving that they weren’t a failure to their father.
Once that purpose was achieved…
That internal script de-activated - thus the feeling of "lost and confused."
Fascinating stuff, right?
Today I want to chat with you about imposter syndrome.
Feeling like a fraud… and comparing yourself to other copywriters you see on Facebook posting about their awesome results and money numbers.
Does seeing these FB posts trigger you into feeling "less than" in worth and ability… and then do you overcompensate with a compulsive urge to try...